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Kraft Foods Forms Alliance With South Beach Diet Creator

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By: Sean Moloughney

Editor, Nutraceuticals World

Kraft Foods Inc., Northfield, IL, recently signed an agreement forming an alliance with Dr. Arthur Agatston, cardiologist and creator of the South Beach Diet. The company will use the South Beach Diet trademark to promote some Kraft products that can be used by people following the South Beach Diet program. In addition, Kraft and Dr. Agatston will advance their mutual goals of helping people eat and live better through nutrition research at the Agatston Research Institute, which the company will help support.

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